Branding Method
SOLSTICE ARTWORK REQUIREMENTS



EPS / AI / PDF

 
To print with precision and accuracy your logo or graphic needs to ideally be in either. EPS or .AI (Adobe Illustrator) file. There can also be the case of having PDF saved with vector outlines which is also usable. Contrary to what a lot of people believe we cannot convert a non EPS file into an EPS simply by “Saving as”, unfortunately this won’t give the file the properties of an .EPS file. EPS Vector Format is a HIGH resolution format(unlike for example a JPEG file which is mostly LOW resolution and pixel-based) that enables the decorator to produce the highest quality artwork production on your promotional product.
 
 
 
JPEG / TIFF / PSD / PDF
 
For digital four colour process prints, we can accept any high quality (300+DPI) format such as JPEG (High resolution), TIFF, PSD , etc. saved in CMYK colour format. LAYERED ARTWORK is always preferred for digital and screen printing (usually in the formof a .PSD file). This way we can easily remove the artwork from the background and edit any parts of the artwork not necessary for the final print.
 
 
 
Font & Type Faces
 
Graphic files do not carry the font used in the artworks due to copyright reasons, as well as not all computers contain the same set of fonts. Therefore all fonts for text must be outlined. If you use a special font, please supply .TTF (font) files.
 
 
 
PMS Colors
 
PMS (Pantone Matching System) Colours provide us with standard colours for widespread use andis most important when it comes to consistency with corporate branding. For most printing processes, it’s important we are provided with the correct PMS colours specifications – particularly corporate logos. If a logo or artwork is provided in CMYK or RGB, we cannot simply convert it to a PMS colour.
 
 
 
Artwork & Mockup Approvals
 
These are to ensure you are happy and in agreement with the products you are ordering. Please consider all information on these forms , as they are important to the final outcome of the branded product. The majority of the time a mock-up will be used on the Artwork Approval Form for you to assist in providing you with an indication of what the final product may look like. These may only be done if we have access to product images and your required artwork.
 
 
 
 
BRANDING METHOD
 
Pad Printing
 
This is a process which includes the cutting of a pad, placement of ink onto the pad and then pressing ink via the pad onto a product. It is the most common form of printing. Pad printing is generally best done for SPOT PRINTING (one colour PMS). If full colour photo finish printing is desired, digital printing is the better option. Used plastics, wood, metal, aluminium etc., and typically used for printing across relatively small areas and when the area to be printed is difficult to get at or is contoured.
 
Screen Printing
 
Commonly used to print on clothing, bags, caps and signs. The process involves using a cloth stencil and forcing plastic ink through the stencil onto the surface. Often called silk screen printing from the material formerly used for the screen. When pricing items to be screen print, it is important that you note how many colours are to be printed as each colour will require a new screen. A 4 colour SPOT print for example will require 4 screens to be created and drying time between each print. A 4 colour PROCESS (CMYK) print though (used when colours “bleed” together or in the case of photographic images) will require more screens and the process is more detailed. Again, when process printing the colours may not be exact PMS matches (as noted above under Digital Printing).
 
Heat Transfers
 
This is where a logo or design is applied by transferring the image from a specially printed paper to fabric by means of heat or pressure. Can work very well for “retro” designs or where a design has a great deal of detail and “bleeding” between the various colours.
 
Embroidery
 
This is decorative stitching applied to the surface of a fabric. This can be done in a classic 2D manner or 3D “RAISED”. Embroidery is costed according to stitch count – not colour ways – and size will affect the stitch count. Please note that while PMS colours are referred to when matching thread colours, thread is not PMS dyed and different embroiderers do use different thread brands so slight variations in colour tone is to be expected and considered “normal”.
 
Engraving
 
Engraving is the practice of incising a design onto a hard, usually flat surface, by cutting grooves into it. It is most commonly the decoration of choice for metallic items and / or wooden items. As engraving chips away at a surface, the design ultimately ends up coming through in the colour of whatever is underlying the surface. This could be a different colour or it could be the same as the exterior which essentially means the decoration will be quite subtle. It is recommended that when suggesting this form of decoration to clients it be made clear that in fact this decoration option is meant to be quite subtle and elegant. It is possible to “oxidise” some surfaces. This is the process of adding a black substance to the top of the engraving and allowing it to penetrate into the grooves before wiping clean. This process is done by hand and is therefore costly. Digital / colour engraving is now also possible but it is still a relatively new technology and is costly.
 
Embossing
 
Embossing consists of pressing an image into a material (most commonly leather) and allowing the image to then look “embedded” into the item. This process is also referred to as blind embossing and some call it debossing. Foil printing involves pressing of an image into material, similar to embossing, however rather than leaving just an indentation, this leaves behind the design in foil – typically gold or silver. This process can be done on leather, vinyl, paper, cardboard etc.
 
Digital Printing
 
Printing straight from a digital file rather than using plates. Digital printing can be a very cost effective way of producing high quality one-offs or small print runs. This process is generally used on paper products or on items such as banners. It is now also possible to do digital printing on some plastics and ceramics though. Please note that with Digital Printing CYMK colours are reproduced that may not exactly match a PMS colour that is used when pad or screen printing.

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